The Belo Medical Group has issued a statement and apologized for the ‘Pandemic Effect’ video advertisement that triggered a lot of comments and opinions from a lot of netizens.
The ad showed a woman going through a number of physical change while in quarantine. Changes namely gaining weight, acne breakout, growing facial and body hair.
Belo Group posted on its official Instagram account the following statement:
“We apologize about our recent Pandemic Effect film. Thank you for being gracious in letting us know your thoughts about it.
We hear you. You helped us see what we failed to see, which is that the film is insensitive and upsetting. Because of this, we have taken the ad down.
We commit ourselves to learning from this and bringing our learnings into the future.”
(Photo source: Twitter – @theninaellaine)
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