Actress and TV host Anne Curtis-Smith was introduced as the new ambassador of marketplace platform Lazada Philippines, for its 11.11 shopping festival.
Beyond being one of the most adored and timeless celebrities in the country, Curtis’ commitment to her craft, ability to constantly reinvent herself, and care for the Filipino community as a goodwill ambassador resonate with Lazada’s brand purpose of providing better opportunities and supporting consumers through its services and innovations.
“Anne Curtis is an inspiration to many of us. With the energy that Anne brings to the Lazada family, we are inspired to unlock more value for Filipinos — as a platform for sellers and brands to reach their customers, and buyers to turn their passions into actions, and for our ecosystem to uplift more lives,” said Lazada Philippines CEO Carlos Barrera.
Anne is now part of Lazada’s growing list of popular celebrity endorsers such as Kathryn Bernardo, Bea Alonzo, Mimiyuuuh, and Alden Richards.
(Photo source: Instagram – @lazadaph)
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