GMA Films, Inc. president and programming consultant to the GMA chairman and CEO, Atty. Annette Gozon-Valdes announced that GMA News TV will now be simply called GTV. Annette shared the reason why GMA Network decided to rebrand GMA News TV after 10 years.
“This is also to address the need of the audience for more variety because we’ve been noticing that our audience now, given these times are looking for more content, different content and new content.” Annette said in a virtual conference.
“Its difference from the main GMA 7 channel is that with GTV, we really want to touch the hearts of the young and the young at heart. We want to fill the void because GMA 7’s airtime is limited. And the audience is also looking for this kind of content. We want to give them that.” Annette added.
Here is the video report:
(Photo source: Instagram – @kapusoprgirl)