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Tito, Vic, and Joey wins ‘Eat Bulaga’ trademark case

For failing prove how they came up with the EAT BULAGA trademark, the Intellectual Property Office or IPO canceled the trademark registration of Television and Production Exponents, Inc. (TAPE INC) for the names “Eat Bulaga” and “EB.”

TVJ are the rightful owners of the “Eat Bulaga” trademark, since they were able to give testimony and explanation how they thought and conceptualized the name.

The Petitioners proved that it is the originator and owner of the contested EAT BULAGA mark. Petitioners’ explanation or story on how initially the idea of the EAT BULAGA mark came about did seem believable and credible,” according to the IPO decision.

“We thank God for this early Christmas blessing. Maagang pamasko ito… The decision underscores a very important concept in trademark law. Registration of a mark does not vest ownership over the mark. It is ownership that gives the right to register it. Hindi unahan na mag rehistro ang laban sa trademark. Kung sino ang tunay na may ari at may likha, sya ang may karapatan na magpa rehistro,” said Atty. Enrique dela Cruz, counsel for petitioners TVJ.

(Photo source: Instagram – @eatbulaga1979)

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